CULTURELAB Cultural advice

CULTURELAB has many years of experience in art and cultural operations and in the fields of city marketing, location positioning and tourism.

Contact us now


Do you want to take a closer look at your company, festival, or concert series, or implement a new event format, but don’t have the resources for a marketing, sponsorship or tourism strategy?

CULTURELAB can work with you to develop solutions covering areas such as:

Unique selling points

  • Positioning your company, festival, project …
  • Visions and culture development
  • Branding – defining core messages
  • Image processes and profile building
  • Stakeholder management – working with (political) decision-makers
  • Benchmarking – competitor analysis

Strategic processes

  • Determining locations
  • Defining challenges
  • Identifying potential for success
  • Resources, abilities and skills
  • Developing a vision for the future

Marketing and sponsorship

  • Stakeholder analysis and strategic road-mapping
  • Defining target groups
  • Developing marketing collaborations
  • Industry networks
  • Network events

  • Marketing and sponsorship concepts

Stagecraft and project management

  • Defining artistic and operational business areas
  • Ideas and strategies
  • Programme development: feasibility and cultural planning
  • Advice on staging events
  • Collaboration and networks
  • Fundamental economic issues associated with events

Communication: PR and publicity

  • What objectives should be communicated in the medium to long term?
  • What content do you want to deliver?
  • Designing messages – defining standpoints
  • Dialogue – how do you communicate with the public?
  • Which target groups are you addressing?
  • Communication channels – using social networks
  • Editorial activities (press releases) and ghost-writing

European Capital of Culture

  • Potential analysis
  • Future opportunities
  • Developing structures
  • Project planning

  • Internationalisation and European networks
  • Developing a foundation that aligns with the budget
  • Developing the bid book

Cultural building

  • Betriebswirtschaftliche Analyse
  • Zukunftsperspektiven – Betriebsstrukturen

  • Benchmarking: Nachfrage und Wettbewerb

  • Positionierung am Markt

  • Zielgruppenanalysen

  • Audience Development

  • Kommunikationsmaßnahmen

Arrange a meeting now

We look forward to hearing from you and will respond as soon as possible. Thank you for your interest.