CULTURELAB
Do you want to take a closer look at your company, festival, or concert series, or implement a new event format, but don’t have the resources for a marketing, sponsorship or tourism strategy?
CULTURELAB can work with you to develop solutions covering areas such as:
Unique selling points
- Positioning your company, festival, project …
- Visions and culture development
- Branding – defining core messages
- Image processes and profile building
- Stakeholder management – working with (political) decision-makers
Benchmarking – competitor analysis
Strategic processes
- Determining locations
- Defining challenges
- Identifying potential for success
- Resources, abilities and skills
- Developing a vision for the future
Marketing and sponsorship
- Stakeholder analysis and strategic road-mapping
- Defining target groups
- Developing marketing collaborations
- Industry networks
Network events
- Marketing and sponsorship concepts
Stagecraft and project management
- Defining artistic and operational business areas
- Ideas and strategies
- Programme development: feasibility and cultural planning
- Advice on staging events
- Collaboration and networks
- Fundamental economic issues associated with events
Communication: PR and publicity
- What objectives should be communicated in the medium to long term?
- What content do you want to deliver?
- Designing messages – defining standpoints
- Dialogue – how do you communicate with the public?
- Which target groups are you addressing?
- Communication channels – using social networks
- Editorial activities (press releases) and ghost-writing
European Capital of Culture
- Potential analysis
- Future opportunities
- Developing structures
Project planning
- Internationalisation and European networks
- Developing a foundation that aligns with the budget
Developing the bid book
Cultural building
- Betriebswirtschaftliche Analyse
Zukunftsperspektiven – Betriebsstrukturen
Benchmarking: Nachfrage und Wettbewerb
Positionierung am Markt
Zielgruppenanalysen
Audience Development
Kommunikationsmaßnahmen
